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We appreciate your interest in the products and services offered by Marine Thinking Inc., which include a range of hardware, firmware, software, websites, applications, and related services.  

As a company committed to protecting the privacy of our users, we have developed this Privacy Policy (referred to as "Policy") to govern the collection, use, storage, and sharing of personal information collected through our products and services. Each of our offerings, whether a hardware device or a digital service, is referred to as a "Product" or "Service", and collectively, they are known as the "Marine Thinking Products and Services".  

Our Policy applies to all users of our Products and Services, including visitors to our websites, users of our applications, and customers of our hardware and software products.

We value your privacy and are committed to protecting your personal information. By using any of our products or services, you are encouraged to agree to be bound by the terms of this Policy and our privacy practices described herein. We want to ensure that you are fully aware of the information we collect and how we use it.

However, we understand that everyone's privacy needs are different. If you do not agree with any of the terms of this Policy, we respect your right to disagree. Please note that some features of our products and services may not be available to you if you choose to opt out of certain practices. We want you to be aware that certain choices may impact the integrity of the products and services you have purchased.

Rest assured, we are continuously working to improve our privacy practices and will strive to provide you with transparency and control over your personal information. If you have any questions or concerns regarding our privacy policy, please feel free to reach out to our team.


1. Collection of Information

Marine Thinking collects personal information and product usage information directly from our customers, third parties, its partners or through the use of our Marine Thinking Products and Services.  

We collect the following information in the following manner from our customers:


  • Contact Information: When you contact Marine Thinking to make an inquiry, place an order or for customer service, you may provide us with your contact information, including your name, email address, mailing address, fax and phone number(s), state/country and employment identification. We may use this information to fulfill your orders and provide customer service to you.


  • Payment Information: When you place an order with Marine Thinking or engage in financial transactions by using Marine Thinking Products and Services, you may provide us with your payment information, such as your bank account information, billing address, and debit card and credit card numbers. We may use the information to process payments for the products and services you order.


  • Camera Videos: We do NOT collect photos and videos recorded from the cameras on our Marine Thinking products unless with permission from our customers. We respect our customers' privacy and do not collect any personal information that is not necessary for the operation of our products and services.


  • Communications: When you contact us, we may collect information about your communications with us, including your contact information and the time, topic, and content of your communications. We may use this information to respond to your inquiries and provide customer service to you.


  • Device-related Information: When you activate Marine Thinking products, device-related information will be collected and synchronized to our cloud data center, including but not limited to battery level, propeller temperature, and network connection status, whenever the Marine Thinking products are activated or the communication system (i.e., cellular 4G/5G) is on. When you request after-sale services, you may provide us with information about your Marine Thinking device, including model and serial number. We may use this information to improve the Marine Thinking products and services.


  • Cruise-related information: When you activate Marine Thinking products and use the autopilot functionality, the products will collect and synchronize cruise-related information, such as geographic location and navigation speed. You may be required to enable certain features of your device (e.g. cellular 4G/5G) for data synchronization. You may provide your geographic location information to third-party map service providers to receive location-based services on Marine Thinking Products. During autonomous cruises, Marine Thinking products may also collect information from surroundings (i.e., water temperature, salinity, and wind and current speed) and synchronize these data to our cloud data center.  


  • Operating Information: When you activate Marine Thinking products and operate them through associated control panels. Your action sequence on the control panels will be recorded and uploaded to the Marine Thinking cloud data center. We may analyze the information to improve the usability of our products.  


  • Data from detection equipment: On-board detection equipment such as sonar and radar/lidar may be installed on certain variants of Marine Thinking products. We may collect the images and videos generated by these devices with the permission of users before transmission.


  • Technical Information: When you visit our web pages, you may provide us with technical information about the device running the Internet browser. Such information includes your IP address, web browser type, device type and serial number, hardware information, and operating system. We may use this information to provide you with relevant content and advertising. We may also use cookies and similar technologies to collect information regarding your interaction with Marine Thinking websites. We do not track or record information about specific individuals and their visits.  

Note that if the information is collected through third-party devices (i.e, mobile devices) or any non-Marine Thinking Products and Services, please be aware that the data service provider may have access to such information, which is subject to the privacy policy of the data service provider.  


2. Use of Collected Information

We will only use information collected through Marine Thinking products and services for the purposes for which it was collected which includes but is not limited to;

  • To operate and provide the Marine Thinking Products and Services that you request.


  • To maintain and improve the Marine Thinking websites, products, and services that we provide.


  • To understand and analyze the usage trends and preferences of customers for the development of new products and services.


  • To contact you for administrative and informational purposes, including but not limited to order confirmation, software updates, security alerts, customer service, and technical support.  


  • To detect, protect against, investigate, and respond to fraud, abuse, security risks, or any illegal activities that could harm our users, us, or the public.


  • To comply with applicable laws, such as laws/regulations related to the use of unmanned surface vessel (USV) products.  


  • To comply with a relevant legal or regulatory obligation, for example, in response to an audit, subpoena or court order.


  • For any other purposes disclosed to you at the time we collect your information or with your consent.

3. Disclosure of Collected Information

Marine Thinking values your privacy and is dedicated to protecting your personal information and product usage information. We understand that you have entrusted us with your information, and we take this responsibility seriously. In this policy, we explain how we collect, use, and share your information.

We will not disclose the information we collect through our products and services to third parties except as described in this Policy or as we disclose to you at the time the information is collected. We may share your information with our parent company, affiliates, and subsidiaries globally when permitted by law and necessary to provide you with our products and services.

In some cases, we work with third-party service providers to provide payment facilitation, freight transportation, application development, and other services. We require these service providers to use or disclose the information they process only as necessary to perform services on our behalf. We ensure that these third-party service providers take appropriate security measures to protect personal information and product usage information.

Please note that as a general rule, Marine Thinking cannot force third parties to abide by Marine Thinking’s policies. Nevertheless, we do contractually require third parties with whom we share employee data, Customer Data or other Personal Information to abide by appropriate and relevant contract obligations aligned with the Marine Thinking’s policies, as well as applicable laws and regulations.

Your device-related and cruise-related information may be transmitted to and received by individuals, companies, or organizations determined by USV policies/regulations to be appropriate receivers of such information, in accordance with local laws and regulations.

We may preserve and disclose your information if required to do so by law or in the good-faith belief that such action is necessary to comply with applicable laws or enforceable requests. We also reserve the right to preserve and disclose your information if we believe it is appropriate or necessary to take precautions against liability, protect ourselves, our customers, or others from fraudulent, abusive, or illegal activities, investigate and defend ourselves against any third-party claims or allegations, protect the security or integrity of our products and services, protect the facilities or equipment used to provide our products and services, protect the safety of Marine Thinking’s personnel, protect our property or other legal rights (i.e., enforcement of our agreements), or protect the rights, property, or safety of our customers or others.

We may disclose certain aggregated non-identifying information to third parties for various purposes, such as for business or marketing purposes, R&D purposes, security measures of our product and service, compliance with various reporting obligations, or as otherwise permitted or required by regulations and laws.

Please note that any information that you voluntarily choose to make available by uploading it to any accessible site, will be available to anyone who has access to that content, including other users.

If you have any questions or concerns regarding our privacy policy, please do not hesitate to contact our team.

4. International Transfers

We are located in Canada, but our customers are located all over the world.  

Personal information collected through Marine Thinking products may be transferred to, stored, and processed in countries other than the country in which it was collected. These countries may not have the same data protection laws as the country in which the information was provided.  

When we transfer personal information to other countries, we will strictly follow the laws/regulations of the relevant countries and ensure that appropriate measures, such as data encryption and access restriction, are taken place to protect the information.

5. Security  

At Marine Thinking, we take the security of our users' data very seriously. We use a combination of physical, organizational, and technical measures to ensure that your information is secure as follows:


  • Physical measures include controlling access to our premises, as well as ensuring that our servers and other hardware are stored in secure locations with restricted access. We also maintain strict policies for the disposal of physical media, such as hard drives and backup tapes, to ensure that any data stored on these devices cannot be recovered by unauthorized individuals.


  • Organizational measures include the use of access controls, such as passwords and multi-factor authentication, to ensure that only authorized individuals have access to your data. We also limit access to your data to only those employees who require it in order to perform their job duties. Our employees are trained on our privacy and security policies and are required to sign confidentiality agreements.


  • Technical measures include the use of data encryption (i.e., SSL, TLS, and AES) and firewalls to protect your data from unauthorized access. We use industry-standard encryption protocols to ensure that your data is secure both in transit and at rest. We also monitor our systems for suspicious activity and perform regular security audits to ensure that our measures are effective.

Please be aware that while we take every reasonable precaution to protect your data, no security measures are foolproof. Therefore, we cannot and do not guarantee that your information will not be accessed, viewed, disclosed, altered, or destroyed by breach of any of our physical, technical, or organizational measures.

In the event of a data breach, we will promptly notify you and take all necessary steps to mitigate the impact of the breach.

We take appropriate measures to protect personal information collected through Marine Thinking products and services from unauthorized access, use, disclosure, alteration, or destruction. We regularly review our security procedures to ensure that they are up-to-date and effective.  

6. Data Retention

In order to provide you with our products and services, we will retain your information for the duration of our relationship with you, and for a period of time after that as necessary to fulfill our legal obligations, resolve disputes, and enforce our agreements.  

The length of time we retain your data will depend on the nature and purpose of the data, as well as the legal or regulatory requirements that apply to us. For example, we may retain your account information, purchase history, and transaction data for up to 7 years in order to comply with tax and accounting regulations. We may also retain your contact information and communications with us for customer service and support purposes for up to 3 years after the termination of our relationship.

If we no longer need your information for any of the purposes described in this Policy, we will securely delete or anonymize it to the extent possible.  

Please note, however, that some data may be retained for longer periods if required by law or if there is an ongoing legal or regulatory investigation or dispute that requires us to retain the data.

7. Your Rights

At Marine Thinking, we respect your privacy and your rights to control your personal information. We understand that you may want to access, modify, or delete your data, and we provide you with the means to do so.

You may register off your Marine Thinking account (i.e., web account or mobile application account) or delete certain account information by contacting a Marine Thinking customer representative by email at

You may also unsubscribe from commercial email or text messages by following the instructions contained within the email or text message. If you object to being profiled or receiving commercial emails or text messages, you can send your request to us by email at .

If you wish to exercise any of your rights under applicable data protection law or have any questions about how we process your data, you may contact us at .We will do our best to respond to your requests in a timely and efficient manner.

You have the right to have a copy of and ask for correcting or deleting the information that we hold about you. You can exercise these rights by contacting us at We will respond to your request within a reasonable time frame.

You can also withdraw your consent if we process your personal data on the basis of your consent. If you withdraw your consent, we will apply your preferences going forward, but this will not affect the lawfulness of the processing before you withdrew your consent.

We aim to process your requests to access, modify, or delete your data in a timely manner, within a reasonable period of time. However, please note that we may retain certain information you submit for backups, archiving, prevention of fraud and abuse, analytics, the satisfaction of legal obligations, or where we otherwise reasonably believe that we have a legitimate reason to do so, as authorized under applicable law.  

If we have already provided certain information to third parties as described in this Policy, retention of that information will be subject to those third parties' policies.

8. Compliance

We are committed to complying with all applicable privacy laws and regulations in the countries where we perform business. We have implemented appropriate technical and organizational measures to ensure compliance with these laws, including regular data protection impact assessments, and ongoing employee training on data protection and privacy matters.  

In addition, we provide our users with certain rights under these laws, such as the right to access, modify, or delete their personal information, and we have established processes for handling these requests in a timely and efficient manner as indicated in this policy.

9. Changes to Policy

We reserve the right to make changes to this Policy at any time.  

Any modifications or updates will be posted on our website and will be effective immediately upon posting.  

You agree to review this Policy periodically to ensure that you are aware of any changes.  

Your continued use of the Marine Thinking Products and Services following any changes to this Policy constitutes your acceptance of those changes.

If we make any material changes to this Policy that significantly affect your privacy rights, we will make reasonable efforts to notify you, such as by sending an email to the email address you have provided to us or by posting a notice on our website.

This Privacy Policy was last updated on Thursday, March 30, 2023

Privacy Policy
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